Visit Seattle

IPW Booth

Environmental design, Event Branding

For IPW 2024—the premier international travel trade show—I designed booth that brought together Visit Seattle, City of Bellevue, the Port of Seattle, State of Washington Tourism, and Tulalip Resort Casino to represent Washington state as one destination. Our shared footprint spanned five adjoining 10’x10’ booths arranged along both sides of an aisle (for a total of 10 booths). To unify the space, I developed a visual system using a shared teal background, overlapping circular imagery, and accent colors drawn from each partner’s brand colors to create one cohesive visual experience that stood out on the busy tradeshow floor.